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The Art of the Personal Project: Grace Chon

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Grace Chon

 

PANDEMIC FOOD

I planted it, watered it, harvested it, cooked it, styled it, photographed it, and ate it.

I started gardening in 2009 not too long after I started my photography business because I was stressed out and needed a hobby.

Over the years as my career got busier and busier, I found myself harvesting tons of beautiful produce but lacking the time to cook and eat everything.

In 2020 when the world came to a screeching halt and I became an unemployed photographer and full time Zoom school teacher to my son, I finally found some time to cook all the beautiful food I grew in my garden. What I thought was a pause on my photography career turned out to be a time of creating something deeply fulfilling while being slow and intentional. These are some of the things I grew and created during my 2 years of lockdown and unemployment, all shot with an iPhone.

To see more of this project, click here.

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

 

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