Americans with Disabilities Act (ADA)
Signed into law in 1990, The Americans with Disabilities Act (ADA) was developed to ensure that people with disabilities have the same opportunities as anyone else.
This Act applies to websites & mobile apps – Basically, all websites & apps must be accessible to people with disabilities, and they should be able to use them conveniently, regardless of their physical condition.
Failure to comply with this Act will attract a severe lawsuit.
But, asides from protecting your business from being slammed with a lawsuit, there are other benefits that you stand to gain if your Website is ADA-compliant.
And in this email, I will share 5 of them with you.
#1 – Increases website traffic:
Around 15 percent of the world’s population, or an estimated 1 billion people, live with disabilities, so when you make your business website ADA complaint, you make room to accommodate these 15 percent.
So by letting everyone visit and use your site, your traffic will automatically increase.
#2 – Improves your SEO
A key element of Web Content Accessibility Guidelines (WCAG) is accessible to screen readers. If your Website meets the Web Content Accessibility Guidelines, it will likely appeal to users and search engines, automatically improving your SEO rating.
#3 – Improves your brand reputation/Image:
Another benefit of an accessible website is that it helps to build your brand’s reputation. Many website visitors will have a better impression of your business if it is ADA compliant. This will boost and strengthen your brand reputation as people with disabilities who are satisfied with the experience they get on your site, will leave positive reviews for other visitors to see.
#4 – Increases Advantage Over Competitors
Disabled people are more likely to spend their money with a business that works hard to accommodate their needs. If your website is ADA compliant, your disable audience will see that you have their interest and choose you over your competitors.
#5 – Word of Mouth Advertising:
Often, the disability community is very tight-knit because people with related physical challenges tend to stick together. Many individuals with disabilities are passionate about helping others find businesses that can meet their needs. If someone with a disability finds your website and has a positive experience with its usability, they are likely to share it with others and recommend you.
In this age of information technology, word travels faster on the internet, and you can leverage this.
As you see, there are many important reasons your website should be ADA Compliant, and failure to comply with the Act means you’re not only risking a lawsuit, but you’re also positioning yourself to miss out on the benefits mentioned above.
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Thanks for Reading Are Your Website(s) ADA Compliant?
Dr. Don, Founder [ICFO]
Helping Others On-Line Since 2004
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